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Always stimulating to find good ways of defining strategy. Here are two definitions I came across in the book “Subject to change”, by Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens (O’Reilly 2008).


For the longest time, ideation was about throwing out as many ideas as you can. We’ve realized pretty quickly it’s really not about a bunch of ideas; it’s about really good strategy, alignment with business, diagnostics, and deep customer understanding. And when you’re ready to talk about ideas, brining people to the table who are informed s what it’s all about (p. 110-111) by Sam Lucente, head of design at HP.

Strategy should bring clarity to an organization; it should be a signpost for showing people where you, as their leader, are taking them – and what they need to do to get there….People need to have a visceral understanding – an image in their minds – of why you’ve chosen a certain strategy and what you’re attempting to create with it….Because it’s pictorial, design describes the world in a way that’s not open to many interpretations (p. 126-127) by Tim Brown, CEO of Ideo.