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Always stimulating to find good ways of defining strategy. Here are two definitions I came across in the book “Subject to change”, by Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens (O’Reilly 2008).

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For the longest time, ideation was about throwing out as many ideas as you can. We’ve realized pretty quickly it’s really not about a bunch of ideas; it’s about really good strategy, alignment with business, diagnostics, and deep customer understanding. And when you’re ready to talk about ideas, brining people to the table who are informed s what it’s all about (p. 110-111) by Sam Lucente, head of design at HP.

Strategy should bring clarity to an organization; it should be a signpost for showing people where you, as their leader, are taking them – and what they need to do to get there….People need to have a visceral understanding – an image in their minds – of why you’ve chosen a certain strategy and what you’re attempting to create with it….Because it’s pictorial, design describes the world in a way that’s not open to many interpretations (p. 126-127) by Tim Brown, CEO of Ideo.

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